Add Chad Analytics to WordPress.
Use Chad's WordPress plugin to add the browser tracker and known-crawler reporting from one site ID, without hard-coding the snippet into a theme.
The Chad Analytics WordPress plugin installs browser tracking for human visits and server-side classification for known AI crawler requests. Enter the site ID created during Chad setup and verify the production site.
Install the plugin
Using a plugin keeps the tracker independent from theme updates and allows WordPress to report known crawler requests at the server layer.
- Download the current Chad Analytics WordPress plugin from Chad.
- Upload and activate it in WordPress Plugins.
- Paste the public Chad site ID into the plugin settings.
- Open the public site and confirm tracking in Chad.
What it measures
- Human pageviews, anonymous sessions, and attributable AI referrals.
- Known AI crawler requests and requested paths.
- Configured browser goals and subsequent funnel reporting.
- Top pages and dimensions available to the connected site.
Verify after caching changes
Clear page caches after activation if your site serves cached HTML. Confirm the Chad script appears once, then check crawler reporting separately because a browser visit cannot validate the server-side path.
Common questions
Do I need to edit my WordPress theme?
No. The plugin is the preferred way to install Chad without tying the tracker to a theme file.
Does the WordPress plugin track crawlers?
Version 1.1.0 or newer includes known AI crawler tracking in addition to the browser tracker.
Is the Chad site ID a secret?
No. It is a public routing identifier. Private credentials such as MCP tokens must never be placed in WordPress settings or public code.