Analytics should answer you—not make you hunt.
Brent Gilmore built Chad Analytics around a simple question: are AI assistants actually sending people to this website, and what happens after they arrive?
Chad Analytics is an independent website analytics product founded by Brent Gilmore. It focuses on attributable AI referrals, separate AI crawler activity, conversational reporting, and privacy-conscious measurement.
Why Chad exists
As AI assistants became a new route to websites, the useful signals were fragmented: referrals in one place, crawler requests somewhere else, and business outcomes in another. Chad brings those signals into one explainable report without pretending they are the same thing.
- Human AI referrals remain human visits.
- Crawler requests remain machine activity.
- Missing attribution remains unknown.
- Private analytics remain behind authenticated, scoped access.
Built for the team channel and the agent
Chad delivers scheduled analytics through Slack or Microsoft Teams and exposes authorized read-only queries through a hosted MCP server. The website tracker is cookieless, while the legal pages document the first-party identifiers and processors used by the service.
Founder
Brent Gilmore is the founder and builder of Chad Analytics. Product questions, privacy requests, and support can be sent to hello@chadanalytics.com.
Common questions
Who built Chad Analytics?
Chad Analytics was founded and built by Brent Gilmore.
Where is Chad Analytics documented?
Public product details are available in the website documentation, llms.txt, llms-full.txt, and the MCP server manifest.
How can I contact Chad Analytics?
Email hello@chadanalytics.com or use the support page.