Analytics built around the AI traffic question.
Chad is for teams that want AI referrals and crawler activity to be first-class reports, delivered conversationally instead of assembled in a general-purpose dashboard.
Chad is a focused alternative—not a feature-for-feature replacement for every Google Analytics use case. It emphasizes AI referrals, AI crawler requests, Slack and Teams reporting, goals, funnels, revenue attribution, and read-only agent access.
Where Chad is deliberately different
Chad keeps its scope focused. If your organization depends on a broad ad-tech ecosystem, complex enterprise attribution, or every GA-specific integration, evaluate those requirements directly.
- Known AI referrals are classified in the core report.
- Known crawler requests are collected separately at the server.
- Reports arrive in Slack or Teams.
- Supported analytics are queryable from coding agents through read-only MCP.
- The browser tracker does not set cookies.
Cookieless does not mean data-free
Chad's browser tracker uses first-party random identifiers in localStorage for anonymous visitor and rolling session continuity. It does not set cookies or retain raw IP addresses and raw user-agent strings in analytics events. Review the privacy policy for the full data description.
Compare the workflows, not just the checkboxes
The practical difference is where analysis begins: Chad starts with a scheduled answer and lets the team ask a follow-up. A general analytics suite starts with a dashboard and expects the user to construct the view.
Common questions
Does Chad replace every Google Analytics feature?
No. Chad is a focused website analytics product, not a feature-for-feature clone of every GA capability.
Is Chad cookieless?
The browser tracker sets no cookies. It uses first-party random localStorage identifiers for anonymous visitor and session continuity.
Can I run Chad alongside another analytics tool?
Yes. Chad's snippet and server adapter can be installed alongside other analytics when your site's policies and performance requirements allow it.