# Chad Analytics

> Privacy-conscious website analytics delivered through Slack, Microsoft Teams, and a read-only hosted MCP server. Chad measures human traffic, genuine AI referrers, campaigns, custom goals, anonymous journeys, funnels, attributed revenue, and known AI crawler requests when the corresponding tracker or integration is installed.

## Start here

- [Homepage and installation](https://chadanalytics.com/)
- [About Chad Analytics and founder Brent Gilmore](https://chadanalytics.com/about)
- [AI referral analytics](https://chadanalytics.com/ai-referral-analytics)
- [AI crawler analytics](https://chadanalytics.com/ai-crawler-analytics)
- [ChatGPT traffic analytics](https://chadanalytics.com/chatgpt-traffic-analytics)
- [Claude traffic analytics](https://chadanalytics.com/claude-traffic-analytics)
- [Perplexity traffic analytics](https://chadanalytics.com/perplexity-traffic-analytics)
- [Website analytics in Slack and Teams](https://chadanalytics.com/website-analytics-in-slack)
- [Full agent-readable product reference](https://chadanalytics.com/llms-full.txt)
- [Hosted MCP setup and tool reference](https://chadanalytics.com/docs/mcp)
- [MCP server manifest](https://chadanalytics.com/server.json)
- [Server-side AI crawler tracking](https://chadanalytics.com/docs/bot-traffic)
- [Privacy Policy](https://chadanalytics.com/privacy)
- [Terms of Service](https://chadanalytics.com/terms)
- [Support](https://chadanalytics.com/support)

## Hosted MCP

Endpoint: `https://chadanalytics.com/api/mcp`

Create or rotate a private, read-only credential with `/chad mcp` in the connected Slack workspace, then run the published setup helper:

```sh
CHAD_MCP_TOKEN='chad_mcp_…' npx @chadanalytics/mcp-setup codex
```

The helper supports `codex`, `claude-code`, `cursor`, `claude-desktop`, and `all`. Never put the credential in a shared project file, command-line argument, repository, or chat.

## Important distinctions

- AI referral traffic means a human browser supplied a known AI site as its referrer.
- Campaign tags such as `utm_source` remain campaign data and do not impersonate an AI referrer.
- AI crawler activity is separate and requires server-side request tracking because crawlers do not run the browser snippet.
- MCP is read-only. Use Slack or an authenticated product flow for configuration changes.

## Installation guides

- [Webflow](https://chadanalytics.com/install/webflow)
- [WordPress](https://chadanalytics.com/install/wordpress)
- [Shopify](https://chadanalytics.com/install/shopify)

## Comparisons

- [Google Analytics alternative for AI traffic](https://chadanalytics.com/google-analytics-alternative-for-ai-traffic)
- [Chad Analytics vs Google Analytics](https://chadanalytics.com/compare/chad-vs-google-analytics)